Researching, Testing, & Writing just the right Text

Re-Ally's goal is to provide one website that serves property managers and rental clients.  Our team designed an interface for renters to fill out rental agreement paperwork, and be approved online.

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During testing we found users couldn't find the link to Re-Ally from the rental search site they were using.  At my suggestion, we included the word 'free' to the link and changed click through from 25% to 85%.