Researching, Testing, & Writing just the right Text
Re-Ally's goal is to provide one website that serves property managers and rental clients. Our team designed an interface for renters to fill out rental agreement paperwork, and be approved online.
During testing we found users couldn't find the link to Re-Ally from the rental search site they were using. At my suggestion, we included the word 'free' to the link and changed click through from 25% to 85%.